Project report on distribution channel of coca cola pdf

Coca cola international strategic management project report. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola is a globally recognized successful company. Brand management section of our research repository. In china, everywhere can see coca cola, they use three major sales. The company distributes its beverages to consumers through various. The products are said to bring joy, as apparent from coca colas latest tagline little drops of joy. Aug 12, 2015 coca cola company sells its products in more than 200 countries and understandably claims to operate the worlds largest beverage distribution system. Coca cola value chain analysis researchmethodology. However, the sale of coca cola products is low as compared to its sale in the entire nasik district which is approx. The coca cola company has a very rich history and spread over the world, the study in this report specially the particular space matrix tells us that coca cola company should pursue an aggressive strategy. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. We work closely with the cocacola company to market brands and.

All documents marketing brand management section of our research repository. Hi, i am doing a research for a project and am looking for some indepth help with the distribution channels that coke uses to reach the consumer in canada. Distribution strategy of coca cola march 27th, 2011 the cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Cocacola is a globally recognized successful company. Cocacola started as a cure for the addiction to morphine. Cocacola use of energy for the manufacturing and distribution of. The coca cola marketing and distribution the coca cola company is one of the leading american beverage company having its network all over the world. The cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Ultimate objective of the every organization is to satisfy the needs and wants of their customer in which distribution channel plays a vital role. There are now only two countries in the world where cocacola cannot be bought or sold which are cuba and north korea, both because they are under longterm us trade embargoes. Projects leadership indexand we were listed for the fourthyear. Cocacola is its closest rival in the beverage space.

The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Cocacola distribution network coca cola point of sale. In general, the distribution strategies of pepsi contain several aspects, traditional retailing distribution, online channel and franchised partner. Pepsi and coke has strong distribution channel and offer more schemes as compared to local. Coca cola utilizes the distribution channel as a marketing strategy to bridge the demand and supply gap and ensure that their products reach their different market segments.

Super markets, gas stations, and even clothing stores. The strategy of using small retailers to reach their consumers is a form of direct. Cocacola is also the most valuable brand in the world. We have operations in 28 countries spanning three continents, reaching 594 million people.

Coca cola has intense competition with pepsi so its pricing cant exceed too much nor decrease too much as compared to the price of pepsi cola. The cocacola companys distribution strategy marketing. Project report on distribution channel of softdrink industry coke free download as word doc. According to our analysis coca cola and pepsi is increasing its market share providing quality, taste and giving more incentives to distributor and retailer.

Soft drinks is even one of the examples used for intensive distribution in the text. Project report on coca cola submitted by jignesh sunil sanghvi 1st sem mba vtu submitted to prof. The products are associated with having a good time with friends and family and enjoying everyday life. The primary competitor of cocacola company is pepsico bottled and canned, n. As shown in the map above, cocacola is sold in nearly 100% of the world. B m vyas, recentlysaid, amul is not a food company, it is an it company in the food business.

At the same time, coca cola also continue to study the use of new channels of different regions and important channels of different periods, professional service team to improve. The companys background the cocacola company was founded dr. With your download, get the 21 best papers relevant to this one, including 20 top related papers. Cocacola has been facing problems in the operation department and because of that, to deal with this, they always try to identify the problems and refer or address the problems to the top executives of the organization. Now, the company has become the largest beverage company in the world the cocacola company 2016.

It focuses on those issues that cocacola hellenic, in consultation with its stakeholders, deems to. We are the worlds secondlargest bottler of the brands of the cocacola company in terms of volume, with sales of more than 2 billion unit cases, or 50 billion servings, annually. The sales for cocacola products exceed the same for those of pepsi products. Coca cola s distribution channels essay 714 words 3 pages. The reason for choosing coca cola for this report is that wide range of data is available on the company and competition between coca cola and pepsi is considered to be the top rivalry between two. If price of the coca cola exceed too much from the pepsi then people will shift to the pepsi cola and on the other hand if the price of coca cola decreases people might get the impression that its. Reshma lecturer mba vtu dayananda sagar college of engineering department of management studies bangalore acknowledgement the satisfaction of having completed my project would be incomplete without mentioning the people who made it. Project report on a study on various sales promotion techniques.

This flow may involve the physical movement of the product or simply the transfer of title to it. These companies have different brands in cold and also soft drinks. Worldwide, cocacola and pepsi are well known as the best soft drinks in the field of beverages. Cocacola marketing channels research paper 1126 words. Because of this, coca cola has come up with long term objectives. However, the sale of cocacola products is low as compared to its sale in the entire nasik district which is approx. Project report on marketing strategies of coca cola submitted by acknowledgements. Beginning of a research project but forms an integral part of the verification. Its own or license as well as market more than 500 beverage brands along with a variety of juices, enhanced waters, energy and sport drinks, readyto drink coffees and teas, etc. Student questions coca cola distribution channels from. Project on beverage industry introduction the final projects.

This is so because the manufacturer tries to distribute their product to every outlet possible. Nov 26, 2019 coca cola is its closest rival in the beverage space. Cocacola hbc 2015 integrated annual report strategic report corporate governance a leading bottler we are a leading bottler of the brands of the cocacola company with sales of more than 2 billion unit cases, or 50 billion servings, annually. Pdf on feb 1, 2019, naama al tunaiji and others published coca.

Coca cola has the worlds largest distribution systems, hence, it is able to reach al most every regi on coca cola c o, 2011. The coca cola company marketing strategy assignments box. Coca cola distribution network free download as powerpoint presentation. Cocacola utilizes the distribution channel as a marketing strategy to bridge the demand and supply gap and ensure that their products reach their different market segments. Then, the bottling operations and retailers will afford the transportation fee to customers.

Distribution channels utilized by cocacola consists of distribution operations operated or controlled by the company, independent bottling partners, distributors, wholesalers and retailers. Originally, like most of drink vendors, and also like the key competitor coca cola, pepsi has established a hierarchical distribution system, including wholesaler, retailer and finally to the. Project on beverage industry introduction pepsi and coca cola are two of the top manufacturers of csds carbonated soft drinks in the world which are operating more than 100 years. The cocacola marketing and distribution the cocacola company is one of the leading american beverage company having its network all over the world. In this project first we have defined marketing strategies which are adopted by coca cola and pepsi. Discuss distribution strategy of coca cola within the elements of logistics forums, part of the publish upload project or download reference project category. This report contains application of swot, pestel, porters five forces and valuechain analytical frameworks towards the case study of coca cola company. The cocacola was founded in may of 1886 and continues for more than a century through the times of war and peace, prosperity and depression and economic boom and bust.

Effectiveness of distribution channel of coca cola project. The cocacola company can be looked upon as a global business that operates on a local scale and this has been possible because of the cocacola system that includes the company itself and its more 250 bottling partners across the globe. Project report on sales and distribution management pdf. The coca cola face the problems in distribution field.

Sales and distribution effectiveness marketing project. Pdf as a chandler founded the coca cola company back in 1886 and it is. Project report on cocacola company and study of customer preference for cocacola brands with reference to cocacola india project report on cocacola company submitted by. The company has a large product portfolio of sparkling and still beverages. Marketing strategy of coca cola coca cola strategy. Coca cola position its products as refreshing and thirst quenching. A 2012 article in beverage digest claimed that both cocacola and pepsico together held nearly 90% of the. Cocacolas distribution channels introduction cocacola is a worldwide company which sells over 1. Distribution system of coca cola company and business.

They use two major channel distribution strategies, direct selling and indirect selling. Market penetration pricing policy in an economy like that of pakistan, consumers tend to switch towards a low priced product. The company is best known for its flagship product cocacola, invented by pharmacist john stith pemberton in 1886. The reason for choosing coca cola for this report is that wide range of data is available on the company and competition between coca cola and pepsi. Project report on coca cola company and study of customer preference for coca cola brands with reference to coca cola india project report on coca cola company submitted by. Pdf strategic marketing plan for cocacola 2016 researchgate. While it is generally perceived that cocacola runs all its operations globally it, this process it done through various local channels. Distribution strategies of pepsi t1 2016 mpk732 marketing. By mian badshah in marketing management perspective, the 4 ps application in a company and swot and pest analysis. Distribution network sec a group 5 players at various levels concentrate manufacturing. Coca cola marketing analysis project report swot analysis. Therefore, the coca cola company will save plenty of cost for distribution. Cocacola companys distribution strategy and suggestion.

The mission of the coca cola business, pro e pdf born 128 years ago in. Ecocombi truck in the worldwide cocacola system to be powered by dualfuel. A project report on distribution channel and demand of amul beverages in hubli. After colonel john pemberton was injured in war and addicted to morphine, he looked into ways to find a cure for the addiction and finally in 1886, the first nonalcoholic version of a french coco wine called cocacola was made. Also known as a distribution channel, a distribution chain, a distribution pipeline, a supply chain, a marketing channel, a market channel, and a trade channel. The cocacola brand is globally valued and recognized. The international empire of coca cola spans more than 200 countries. Sales and distribution effectiveness marketing project topics.

A project report on pro one manual pdf distribution channel and demand of amul. Jun 27, 2012 effectiveness of distribution channel of coca cola project report slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Coca cola marketing team should try to enhance the availability of coca cola products in ruralarias. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. The coca cola was founded in may of 1886 and continues for more than a century through the times of war and peace, prosperity and depression and economic boom and bust. Nowadays young population has a trend to have coke 2 regular bottles at same time, for providing them more satisfaction, company must sagest. The cocacola marketing and distribution essay example.

Effectiveness of distribution channel of coca cola project report. Coca colas objective is to target every consumer of the country so coca cola has to. This is a description of coca cola s indian distribution network. If you continue browsing the site, you agree to the use of cookies on this website. May 17, 2015 i think coca cola good distribution channel strategy used. Project report on distribution channel of softdrink. We can recognize that all the problems will be aware and check by cocacola group. Channel management cocacola the document must be a pdf or tiff file. We are a global business that operates on a local scale, in every community where we do business.

This report aims to highlight the marketing planning of coca cola company. Information resources data shows that cocacola led the us liquid refreshment beverage market in 2018, with a 22% share. Distribution strategy of coca cola management paradise. Effectiveness of distribution channel of coca cola project report 1. The report also comprises analysis of coca colas marketing strategy and companys approach towards corporate social responsibility csr.

Cocacola companys distribution strategy and suggestion t1. Guidance and reporting for employees the coca cola company, human rights. May 16, 2016 for example, the coca cola company only need afford the transportation fee between manufacturer to the bottling operations. Pemberton in 1886 in atlanta the cocacola company 2016. The products are also marketed as consistent and of high quality.

We have also worked closely with hauliers in some of our other territories to trial dualfuel vehicles. Project report on distribution channel of softdrink industry. The cocacola headquarters the cocacola headquarters is a campus in midtown atlanta, georgia. Sep 08, 2018 distribution strategy in the marketing strategy of coca cola it uses several sales and distribution models depending on market, geographic conditions and the customers profile. The coca cola company can be looked upon as a global business that operates on a local scale and this has been possible because of the coca cola system that includes the company itself and its more 250 bottling partners across the globe.

Pdf challenges of channel conflicts management in soft drink. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. The company has more than 20 subbrands and the company obtains more than 1 billion us dollars in annual. We have operations in 28 countries spanning 3 continents, reaching 589 million people. Leader in beverage industry being the leader in the beverage industry cocacola company is one of the most powerful companies on the globe petanjek, 20. Especially on some occasion coca cola reduces its rates like in ramadan coca cola reduces its rate unto 5 rupees on 1. Distribution channels varies in the company of cocacola due to the different locations and branches of the company. The mission of the cocacola business, pro e pdf born 128 years ago in. Coca cola company operations pakistan marketing essay. We run a further ten standard trucks fueled by using landfillderived biogas, a form of energy produced from household waste. Information resources data shows that coca cola led the us liquid refreshment beverage market in 2018, with a 22% share.

The sales for coca cola products exceed the same for those of pepsi products. Under the present scenario companies are facing major problem. Because of this, cocacola has come up with long term objectives. This is a research report on project report of coca cola uploaded by vikas gupta in category. Distribution channel of coca cola 1454 words bartleby. Distribution channel of coca cola essay 1446 words. Coca cola company sells its products in more than 200 countries and understandably claims to operate the worlds largest beverage distribution system.

Project report on coca cola pdf coca cola the coca cola. May 16, 2016 in general, the distribution strategies of pepsi contain several aspects, traditional retailing distribution, online channel and franchised partner. Cocacola kwanza should ensure strict adherence to the companys policies and guideline regarding the use distribution channel. Dec 23, 20 coca cola is also the most valuable brand in the world. The coca cola brand is globally valued and recognized.